Apple India has brought in national distributors Redington India and Ingram Micro for the first time to retail its smartphones. Earlier, Apple preferred the telecom operator-led distribution, where Aircel and Airtel sold the iPhones.
With the phone grabbing attention across Apple’s premium resellers (like Imagine Stores and Reliance’s iStores) and online retailers (like Indiatimes Shopping and Saholic, among others) boasting of pre-orders and are offering free home deliveries, many customers are opting to list their 12-18-month-old iPhone 4 and iPhone 4S for resale. Prices for these begin at Rs 19,000. Kapil Dahiya, an iPhone 4 owner, who has listed his white iPhone 4 on online classified sites Quikr and OLX for Rs 19,000, says, “I bought the iPhone 4 in August last year and now that the iPhone 5 is in the market, I am eager to upgrade the device. But Apple, as a brand, has great aspirational value for many and so I am reselling it.” Dahiya, who listed the phone online yesterday, says he’s already got a buyer willing to pay the asking price.
With the iPhone 5 in the market, many buyers are also willing to put their money on older iPhone models, since they feel the deal offered by several shops and online stores makes the handset affordable. Anil Khetri, a financial planner in Gurgaon, is planning to buy an iPhone 4S from an e-commerce site for Rs 37,000. “When the iPhone 4S was launched in India, the 16GB model was listed for Rs 44,500. Today, I’m getting the same device nearly Rs 8,000 cheaper and it comes with the same version of the mobile operating system (iOS6) that’s on iPhone 5 and even the same number of apps,” he reasons.
At Apple retail stores, a brand new iPhone 4S now starts at Rs 38,500, while the iPhone 4 starts at Rs 26,500. An older model, the 3GS, retails at about Rs 15,000 on many online stores.